Gillette's sales rose to 3.5 million razors and 32 million blades. military began issuing Gillette shaving kits to every U.S. The Khaki Set, the safety razor set produced by Gillette for the U.S. Army and Navy insignia and in 1917 the company sold 1.1 million razors. Gillette marketed their razor by designing a military-only case decorated with U.S. This changed once the United States declared war on the Central Powers in 1917 military regulations required every soldier to provide their own shaving kit, and Gillette's compact kit with disposable blades outsold competitors whose razors required stropping. population, a two-day stubble was not uncommon. Disposable razor blades still were not a true mass-market product, and barbershops and self-shaving with a straight razor were still popular methods of grooming. First World War and the 1920sĭue to its premium pricing strategy, the Gillette Safety Razor Company's razor and blade unit sales grew at a modest pace from 1908 to 1916. In 1905 the company opened a sales office in London and a blade manufacturing plant in Paris, and by 1906 Gillette had a blade plant in Canada, a sales operation in Mexico, and a European distribution network that sold in many nations, including Russia. The company was renamed to the Gillette Safety Razor Company in 1904 and it quickly began to expand outside the United States. During its first year of operation, the company had sold 51 razors and 168 blades, but the second year saw sales rise to 90,884 razors and 123,648 blades. Production began slowly in 1903, but the following year Nickerson succeeded in building a new blade grinding machine that had bottlenecked production. The company had issues getting funding until Gillette's old friend John Joyce invested the necessary amount for the company to begin manufacturing. Gillette and other members of the project founded The American Safety Razor Company on September 28, 1901. Gillette had trouble finding anyone capable of developing a method to manufacture blades from thin sheet steel, but finally found William Emery Nickerson, an MIT graduate with a degree in chemistry. While Gillette came up with the idea in 1895, developing the concept into a working model and drawings that could be submitted to the Patent Office took six years. Painter encouraged Gillette to come up with something that, like the Crown cork, could be thrown away once used. Gillette's invention was inspired by his mentor at Crown Cork & Seal Company, William Painter, who had invented the Crown cork. The blade had to be stropped before each shave and after a time needed to be honed by a cutler. Safety razors at the time were essentially short pieces of a straight razor clamped to a holder. The Gillette company and brand originate from the late 19th century when salesman and inventor King Camp Gillette came up with the idea of a safety razor that used disposable blades. The key figures of the Gillette Safety Razor Company's first years, from left to right: King Camp Gillette, William Emery Nickerson, and John Joyce 1915-16 advert for the Milady Décolleté Gillette first safety razor marketed exclusively for women Gillette's subsidiaries Braun and Oral-B, among others, have also been retained by P&G. The Gillette R&D center in Boston, Massachusetts, and the Gillette South Boston Manufacturing Center (known as "Gillette World Shaving Headquarters"), still exist as functional working locations under the Procter & Gamble-owned Gillette brand name.
Gillette's brands and products were divided between the two accordingly. In July 2007, Global Gillette was dissolved and incorporated into Procter & Gamble's other two main divisions, Procter & Gamble Beauty and Procter & Gamble Household Care. The Gillette Company's assets were incorporated into a P&G unit known internally as "Global Gillette". In January 2005, Procter & Gamble announced plans to merge with the Gillette Company. as CEO from 1975 to 1991, the company was the target of multiple takeover attempts, from Ronald Perelman and Coniston Partners. Gillette in 1901 as a safety razor manufacturer. The Gillette Company was founded by King C. Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G in 2005. Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). Safety razors, shaving supplies, personal care products
For other uses, see Gillette (disambiguation).
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